Own a VELLA HAUS Franchise
Build a Beautiful Business in the World of Luxury Staging Design
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Dream of running your own design-forward business? Fill out the form below to learn how VELLA HAUS Franchising makes it easy to step into the luxury home staging franchise industry.
Our Brand Story
How VELLA HAUS Is Raising the Bar in the Luxury Staging Industry
VELLA HAUS was created to elevate the way homes are presented, blending artistic design with strategic staging to help properties sell faster and for more. What began as a passion for transforming empty spaces into luxurious, livable works of art has grown into a brand known for high standards, custom looks, and creative vision. VELLA HAUS defines beautiful homes.
Now available as a luxury home staging franchise, VELLA HAUS gives entrepreneurs the tools, training, and design playbook to launch a rewarding business in a high-demand industry where beauty and business go hand in hand.
Check Out Our Brand In Action
Our CEO/Founder
Alexa Centeno
Alexa Centeno brings a rare blend of business acumen and creative flair to the world of luxury staging. After a successful career in finance and co-founding a home automation company, she followed her passion for design to launch VELLA HAUS; a luxury home staging franchise built on thoughtful interiors, high-impact transformations, and a drive to help others do the same.
why own VELLA HAUS?
A Luxury Home Staging Franchise Built for Design-Minded Entrepreneurs
Own a business where creativity meets growth potential. VELLA HAUS empowers franchise owners with the tools, training, and stylish edge to thrive in a high-demand industry.
High-end, fast-turnaround staging
Deliver stylish, luxurious looks that quickly transform and elevate property value and help homes sell faster.
Creative freedom & expert support
Use your eye for stylish design while leaning on our proven systems, supplier networks & marketing assets.
Multiple streams of revenue potential
From home staging and furniture leasing to staging special events and occasions, there are many ways to grow.
Industry Data
Why the Luxury Home Staging Franchise Industry Keeps Gaining Ground
The home staging industry isn’t just growing, it’s transforming how properties are sold. As a VELLA HAUS franchise owner, you’re stepping into a high-impact, design-driven business model that continues to prove its value in today’s real estate market.
- Staged homes often receive higher offers from buyers, giving sellers a significant edge in competitive markets.1
- Home staging helps buyers visualize themselves in the space, which directly influences purchasing decisions.2
- Staging dramatically cuts down the days a property stays on the market, making it a smart, results-driven strategy.3
- Staged Homes Sell for More, Ruby Home, 2023
- Staging Boosts Buyer Connection, Home Staging Institute, 2025
- Faster Sales with Staging, Investopedia, 2025
Investment Data
How Much Does a VELLA HAUS Luxury Home Staging Franchise Cost?
Launch your own design-forward business and grow with the support of a standout brand in the home staging space.
$171,300 to $261,800*
$150,000
Minimum Liquid Capital
$539,622.15
Gross Revenues
$157,058.64
Operating Income
*See the Franchise Disclosure Document (FDD) for more information.
Available Markets
We’re Growing — Join VELLA HAUS in Prime Territories
We’re expanding throughout New England, starting with Massachusetts, and we’re looking for design-driven entrepreneurs to lead the way.
Launch in one of our first available territories and bring elevated luxury staging to your local market.
Check Out Our Available VELLA HAUS Franchise Locations
Our Support
We Make Sure You’re Never Doing It Alone
At VELLA HAUS, we believe franchisees thrive when they’re empowered, trained, and supported every step of the way. That’s why we offer hands-on guidance, real-world insights, and resources designed to elevate your luxury home staging franchise from day one.
Here’s how we support you:
Making An Impact
Read What Clients Are Saying About VELLA HAUS
Eric A.
“Alexa truly transforms spaces! She has staged two listings for us so far and the results are amazing. Her communication is amazing and she (and her crew) bring professionalism to a whole new level.”
Gianna C.
“Alexa was amazing! I had a literal white million dollar house and she transformed it into a home that is desired by people. Thank you for helping me get this house sold! Also, Alexa herself is an amazing person 10/10.”
Connor G.
“First class staging company! Alexa is detail oriented, dedicated to her craft and is very much in tune with modern design. 11/10 would recommend!”
Steps To Ownership
step 1
Submit Your Inquiry
Fill out our short form to express interest and receive more details about the VELLA HAUS luxury home staging franchise.
step 2
Initial Call
Join us for a quick intro call to get your questions answered and explore mutual fit.
step 3
Deep-Dive Discovery Call
Let’s dive deeper into your goals and the VELLA HAUS model during a longer virtual session.
step 4
Review Our FDD
Take time to review our Franchise Disclosure Document and learn the finer details.
step 5
Join The Reveal Session
Join our Discovery Day and connect with Alexa Centeno and the leadership team.
step 6
Sign Your Agreement
Once approved, you’ll receive your Franchise Agreement and select your territory.
step 7
Begin Training & Prep
Start your training and get ready to bring luxury staging to your market.
