VELLA HAUS began with a simple but powerful idea: beautiful homes. Driven by a passion to elevate how homes are presented through high-impact design and custom staging that sells, founder Alexa Centeno brought together her background in finance, tech, and design to create a brand that transforms empty spaces into elevated and stylish homes. And now, she’s sharing that blueprint with aspiring entrepreneurs through the VELLA HAUS franchise.
This isn’t your average staging company. VELLA HAUS sets itself apart by delivering curated looks, fast turnarounds, and exceptional service. Each project is designed to accentuate the space’s natural features while giving it a distinct, luxurious edge. It’s more than furniture, it’s about telling a story and creating an emotional impact. A connection that sells.
As a VELLA HAUS franchise owner, you’ll access a complete system built for growth. From exclusive vendor connections to social media assets and ongoing coaching, we give you everything you need to build a business that reflects your passion for style and strategy. Plus, you’ll receive hands-on training, real-world industry insights, and support from a brand that believes in doing things differently.
The demand for luxury home staging is growing and VELLA HAUS is positioned at the forefront of that growth. With multiple income streams including home staging, furniture leasing, and event styling, VELLA HAUS franchisees can tap into a flexible business model that balances creativity with opportunity.
Alexa Centeno is the creative force behind the VELLA HAUS franchise; a design-forward brand built to transform how spaces are staged and sold. With a background in finance, and smart home automation, Alexa brings a unique blend of structure, strategy, and style to everything she designs.
After co-founding a tech-focused home integration company, she discovered a love for visual storytelling through interior design. That passion sparked the launch of her own staging company, where she began curating elegant spaces that helped realtors and homeowners close multimillion-dollar deals with ease. What began as a solo operation quickly gained momentum thanks to her high-touch service, luxury aesthetics, and fast-turnaround transformations.
With the launch of the VELLA HAUS franchise, Alexa is now sharing her established playbook with driven entrepreneurs who want to turn their love for design into a business of their own. Franchisees benefit from her design expertise, industry connections, and deep understanding of what sells in today’s competitive market.
Alexa remains hands-on with the brand and is committed to ensuring that each VELLA HAUS franchise upholds the high-quality style, service, and integrity that define her vision. Her goal is simple: empower others to build rewarding, flexible businesses through beautiful home design.
